Camera makers smartly realized this and took the mirror out, saving room and enabling newer, more flexible lens mount designs starting a wave of mirrorless cameras. The viewfinder is complemented by an articulated 3" 921k-dot LCD.For nearly a century, cameras had a mirror to send light up to a viewfinder, but with the advent of digital, that mirror has become largely unnecessary. The a7 III uses the same 2.36m dot OLED viewfinder as its predecessor, giving a 1024 x 768 pixel view, rather than the higher-res version in the a7R III. The new larger-capacity battery boasts 710 shots per charge. The camera offers both S-Log2 and S-Log3 gamma curves for shooting wide dynamic range scenes or Hybrid Log Gamma for playing back directly on high dynamic range displays. Video recorded at 4K/24p is taken from a 6K region of the sensor, while 30p shooting comes from a roughly 5K region with a 1.2x crop. Continuous shooting is offered at up to 10 fps with mechanical shutter, and 5-axis in-body stabilization claims a 5.0 stop shutter speed advantage. Its 693-point AF system offers 93% frame coverage. Primary among these are a BSI sensor, along with the larger capacity 'Z' battery, AF joystick and the company's impressive EyeAF feature. ![]() The Sony a7 III is a 24MP full frame mirrorless camera that incorporates many of the features and improvements found in the a7R III. ![]() ![]() W/ 16-35mm G Master, Body Only $3,896.00 w/ Shotgun Mic, Body Only $2,246.00 w/ 128GB Card, w/16-50mm $2,057.99 w/ 24105G/2, Body Only $3,296.00 w/ 20mm F1.8, Body Only $2,896.00 w/ 70200GM2, Body Only $4,796.00 Base, Body Only $1,998.00 Base, w/ 28-70mm $2,198.00 w/ 2470GM2, Body Only $4,296.00 Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and 64GB memory card See price on Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and Camera Strap with Quick Release System See price on Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and FE 24-70mm f/2.8 GM Lens See price on Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and Sony 24-70mm f/4 Vario-Tessar T FE OSS Interchangeable Full Frame Zoom Lens See price on Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and Sony FE 50mm F1.8 Lens See price on Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) with Tamron 28-75mm F/2.8 for Sony Mirrorless Full Frame E Mount (Tamron 6 Year Limited USA Warranty) See price on Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera with 24mm F/1.4-16 Fixed FE GM Wide-Angle Prime Lens, Black See price on Sony a7 III Full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens Optical with 3-Inch LCD, Black (ILCE7M3K/B) and 64GB memory card See price on w/ 70200GM2, Body Only $4,796.00 w/ 20mm F1.8, Body Only $2,896.00 w/ 2470GM2, Body Only $4,296.00 w/ 24105G/2, Body Only $3,296.00 w/ Shotgun Mic, Body Only $2,246.00 w/ 128GB Card, w/16-50mm $2,057.99 Base, Body Only $1,998.00 Base, w/ 28-70mm $2,198.00 w/ 16-35mm G Master, Body Only $3,896.00 Sony Full-Frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens Optical with 3-Inch LCD and HD Video Switcher See price on
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